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    Tupikovskaja-Omovie, Zofija ORCID logoORCID: https://orcid.org/0000-0003-3180-3458, Tyler, David J, Chandrasekara, Sam ORCID logoORCID: https://orcid.org/0000-0003-4633-1684 and Hayes, Steve (2014) Segmenting the UK Mobile Fashion Consumer. In: 2014 International Conference on Mobile Business, 04 June 2014 - 05 June 2014, London, England.

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