Towers, Neil and Ashford, Ruth (2001) The supply chain management of production planning and sustainable customer relationships. Management research news, 24 (12). pp. 1-6. ISSN 0140-9174
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Cites considerations to be borne in mind when reviewing a supply chain. Compares a number of models which consider customer relationships from the perspective of the supply chain. Suggests that the internal short-term production planning controls underpin the relationship with the customer and that a sound relationship between production and sales is crucial.
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