Valuation and negotiation of sport broadcast rights

Feuillet, Antoine and Scelles, Nicolas ORCID: https://orcid.org/0000-0002-6177-5307 (2022) Valuation and negotiation of sport broadcast rights. In: Sport Broadcasting for Managers. Routledge, pp. 70-84. ISBN 9780367690182 (paperback); 9780367690229 (hardback); 9781003140061 (ebook)

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Abstract

Given the financial significance of broadcast revenue to professional sport teams and leagues, the valuation and negotiation of such rights represent a vital function for such organisations. This chapter details the key economic principles behind both the valuation and negotiation of sport rights, with 16 determinants of economic value proposed. Mediapro’s unsuccessful endeavours in French football media rights are offered as an empirical case study of both the winner’s curse phenomenon and poor organisational strategy. The impact of the emergence of new platforms is then explored, with the concept of ‘coopetition’ identified as a key industry response to an increasingly competitive rights landscape.