Items where Division is "Faculties > Business and Law > Marketing, International Business and Tourism" and Year is 2021

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Salehhuddin Sharipudin, MN ORCID: https://orcid.org/0000-0002-9013-4074 (2021) The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61. ISSN 0969-6989

Yang, MX ORCID: https://orcid.org/0000-0001-8231-7834, Tang, X, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134 and Zhang, Y ORCID: https://orcid.org/0000-0001-9108-3590 (2021) An institutional perspective on consumers' environmental awareness and pro-environmental behavioral intention: Evidence from 39 countries. Business Strategy and the Environment, 30 (1). pp. 566-575. ISSN 0964-4733