Items where Division is "Faculties > Business and Law > Marketing, International Business and Tourism" and Year is 2020

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, G ORCID: https://orcid.org/0000-0003-3533-2550 and Rosenberger, PJ (2020) The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3). pp. 695-720. ISSN 1355-5855