Strategies for a Transnational/French popular cinema

Vanderschelden, Isabelle (2007) Strategies for a Transnational/French popular cinema. Modern and contemporary France, 15 (1). pp. 37-50. ISSN 0963-9489

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Abstract

Following pressure to revitalise France's film industry in an increasingly globalised market, various French directors and producers have explored strategies to renew popular cinema and conquer new markets, developing alternative production models and revisiting popular genres. While some of their films have been international successes, they have often been accused of resembling formulaic American (or Hong Kong) box-office hits, rather than reaffirming the identity of French cinema. This article examines the relationship of recent popular French films to both the 'national' and the 'global' and suggests that the adoption of various transnational production and textual strategies has resulted in transnational films which mostly still preserve French cultural diversity.

Item Type:	Article
Peer-reviewed:	No
Date Deposited:	02 Feb 2010 15:52
Publisher:	Routledge
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Modern and Contemporary France, published by and copyright Routledge.
Divisions:
URI:	https://mmu-uat.leaf.cosector.com/id/eprint/91043
DOI:	https://doi.org/10.1080/09639480601115276
ISSN	0963-9489

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