Pratten, John D. (2003) Professional wrestling: a multi-million pound soap opera of sports entertainment. Management research news, 26 (5). pp. 32-41. ISSN 0140-9174
File not available for download.Abstract
Professional wrestling is a multi-million pound industry. Loyal fans watch events and buy merchandising. However, even the participants admit that the results are pre-arranged, with writers producing the stories and the characters for those involved. In other words, the whole phenomena is manufactured. The spectators are aware of this, and still continue to offer their support. This study looks at the ways in which the industry seeks to entertain these fans and offer them the product that will maintain their interest and their attention and ensure that they will continue to pay regularly so as to maintain the industry’s profitability.
Impact and Reach
Statistics
Additional statistics for this dataset are available via IRStats2.